Tag: What Happens When the Spots Come On

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Arbitron Free Studies and Reports Radio Today 2012 More than 90 years after its introduction as a commercial medium, radio has been heralded for its remarkable, enduring reach. To this day, about 93% of consumers aged 12 years and older listen to the radio each week. Radio is unique in its ability to reach people wherever they are: at home, at work, in the car—nearly everywhere. Regardless of one's age, the time of day, or the listening location, Americans depend on radio as a reliable media companion.Radio Today 2012 is an in-depth snapshot of radio listening nationwide and the 23 most popular radio formats. Radio Today combines Scarborough consumer profiles with Arbitron audience data t... Read more
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